Archive - November 2000
The Social Networking Threat
Social Networking is a godsend and a concern, a help and a hindrance, an amazing feat and a terrible nuisance. While these descriptors apply for the individual, they are exacerbated multiple times for a corporation. A corporation needs to be concerned with everything from profits to people, and social networking websites like Facebook, Twitter, or the new Googleplus among others have tremendous impact on how a corporation looks at its priority list. Certain facets of social networking can be beneficial to businesses, for example social networking provides a business with free publicity. In addition to publicity, social networking allows a business to expand into new markets and different demographics. Though networking brings many new possible clients and expands a business, it can also be riddled with potential pitfalls. For example, a business can divulge too much information via social networking. Also, privacy on sites like Facebook can be a little suspect, and thus put important corporate information at risk.
