 Taming a Tower of Babel
When you buy cough syrup at your local pharmacy, you
probably scan the label for active ingredients, which you can compare to other,
similar products. You might also read the warnings and the directions. Every
one of these details is regulated, not only in terms of content but also in
graphic design and terminology. If you are a company who sells over-the-counter
products, you become intimately familiar with these regulations and guidelines. But
what if you are a company that sells the same cough syrup in 160 countries?
JurInnov has a client who sells a variety of over-the-counter products and does
business in almost every country in the world. You might think translation is
the company's biggest problem. It's not. The biggest hurdle the company faces-let's
call them OTC International-is complying with regulations that vary country by country.
Until OTC International turned to JurInnov, there was no single place everyone in
the company could go to for the latest regulations for each product in each
country. Graphic artists and lawyers were kept busy constantly sending and
faxing materials back and forth. Thousands of hours were being wasted, and in
some instances, it took far too long to create new packaging and labels.
So JurInnov created a repository to collect and update every regulatory requirement
in every country where OTC International does business. The portal allows easy
access by company lawyers, lobbyists, graphic artists, product managers and
translators. But JurInnov took it a step further and included, for certain
users, information on pending laws, lobbying efforts under way by the company,
proposed legislation. The repository can be accessed by country, by product,
by language and by key word. You can instantly check the warning label requirements
for cough syrup in Nigeria and then check the proper way to list ingredients in foot
cream products sold in Kurdistan.
OTC International's Director of Global Business Operations says this
about JurInnov's regulatory repository system: "They tamed what had become a Tower of
Babel and increased the efficiency of our organization exponentially."
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