When you buy cough syrup at your local pharmacy, you probably scan the label for active ingredients, which you can compare to other, similar products. You might also read the warnings and the directions. Every one of these details is regulated, not only in terms of content but also in graphic design and terminology. If you are a company who sells over-the-counter products, you become intimately familiar with these regulations and guidelines. But what if you are a company that sells the same cough syrup in 160 countries?
JURINNOV has a client who sells a variety of over-the-counter products and does business in almost every country in the world. You might think translation is the company’s biggest problem. It’s not. The biggest hurdle the company faces-let’s call them OTC International-is complying with regulations that vary country by country.
Until OTC International turned to JURINNOV, there was no single place everyone in the company could go to for the latest regulations for each product in each country. Graphic artists and lawyers were kept busy constantly sending and faxing materials back and forth. Thousands of hours were being wasted, and in some instances, it took far too long to create new packaging and labels.
So JURINNOV created a repository to collect and update every regulatory requirement in every country where OTC International does business. The portal allows easy access by company lawyers, lobbyists, graphic artists, product managers and translators. But JURINNOV took it a step further and included, for certain users, information on pending laws, lobbying efforts under way by the company, proposed legislation. The repository can be accessed by country, by product, by language and by key word. You can instantly check the warning label requirements for cough syrup in Nigeria and then check the proper way to list ingredients in foot cream products sold in Kurdistan.
OTC International’s Director of Global Business Operations says this about JURINNOV’s regulatory repository system: “They tamed what had become a Tower of Babel and increased the efficiency of our organization exponentially.”
Business Solutions and Consulting Case Studies:
The 10% Solution